Thursday, December 21, 2006

E-Coli What?

It seems that Americans' tendency toward the short term will benefit Taco Bell.

The latest poll is deemed optimistic:

Poll indicates Taco Bell recovery
Dec 20, 2006, 14:30 GMT

NEW YORK, NY, United States (UPI) -- The recent E. coli incident at Taco Bell affected business but the restaurant chain received high marks for how it handled the crisis, a new poll says.

About 1-in-3 frequent fast-food customers say they plan to eat less often at Taco Bell, or not at all, a survey by Sandelman & Associates, a food service research firm, shows.

But, USA Today reported the online poll also shows most respondents like what the fast-food group did after the outbreak that sickened 71 people. Seventy-five percent rated Taco Bell`s response as 'good,' 'very good' or 'excellent.'

Bob Sandelman, chief executive officer of the research firm, said the outbreak is affecting business but 'Taco Bell appears to be on the road to recovery.'

Let's look at this poll: 33% of respondents will eat at Taco Bell less often or not at all. And yet...only 25% deem Taco Bell not 'good', 'very good', or 'excellent'. hmmmm.

However, 75% percent loving Taco Bell, more or less! sweet. i don't think most fast food restaurants would have such a high percentage.


Blogger whipcreamy said...

the best time to eat at a fast food restaurant is right after the outbreak. same with airplanes...the best way to fly is RIGHT after a crash...the companies are on their best behavior.

12:40:00 PM  

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