Wednesday, August 09, 2006

Press Release on the Nacho Crunch Grilled Stuft Burrito

My description of the nacho crunch grilled stuft burrito yesterday left a lot to be desired. I think my description was as long as the name.

And so the Official Release:

August 08, 2006 06:00 AM US Eastern Timezone

Taco Bell(R) Expands Its Grilled Stuft Burrito Line; Nacho Crunch Grilled Stuft Burrito is Latest Portable Offering

IRVINE, Calif.--(BUSINESS WIRE)--Aug. 8, 2006--Taco Bell(R), known for its popular Grilled Stuft Burritos that can't be found elsewhere, announced today the debut of the Nacho Crunch Grilled Stuft Burrito. The new menu addition delivers an exciting twist on the usual burrito fare by adding carne asada or grilled, marinated all white meat chicken, warm nacho cheese sauce, hearty beans and crunchy red tortilla strips, green onions and sour cream. The Nacho Crunch Grilled Stuft Burrito is available for $2.99 at participating restaurants (price may vary by location) for a limited time only.

"Grilled Stuft Burritos are some of the most popular and portable menu items Taco Bell has to offer," said Bill Pearce, Chief Marketing Officer of Taco Bell Corp. " By taking Mexican-inspired classic dishes like Chicken Enchiladas and Fajitas and putting them in a more portable form, our Grilled Stuft Burritos have always been a hit with our customers looking for great tastes on the go."

The Grilled Stuft Burrito made its menu debut in 2001 to immediate acclaim for its portability and classic Taco Bell tastes and textures. Since then, Taco Bell has expanded its Grilled Stuft Burrito lineup to include popular limited-time offerings such as the Chipotle Grilled Stuft Burrito, Chicken Enchilada Grilled Stuft Burrito, Fajita Grilled Stuft Burrito and Chicken Caesar Grilled Stuft Burrito.

The limited-time-offer is supported by 30- and 15-second TV spots and radio ads produced by Foote, Cone & Belding (FCB). The ad details how "crunchy makes it fun."

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE:YUM), is the nation's leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Grilled Stuft Burritos, nachos and other specialty items. Taco Bell serves more than 35 million consumers each week in nearly 5,800 restaurants in the U.S. "Think Outside the Bun(R)" and visit

Taco Bell Corp.Rob Poetsch/Will Bortz, 949-863-3915
Cohn & WolfeEhrin Cummings, 310-967-2974


Blogger whipcreamy said...

wow! i want to learn more about YUM! brands!

10:55:00 AM  

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