Thursday, August 03, 2006

Exhibit 8,964: Texas is Slow

Isn't the introduction of the "Fourthmeal" so two months ago?

Local Texas news is just reporting on it now. Or maybe the Taco Bell is Tyler is just getting into this ridiculous campaign now. Either way, slow pick-up, Tyler Texas. I would have guessed that fast food, if not civil rights, education, and religious tolerance, was your "thing".


Taco Bell Institutes A "Fourthmeal"

Ask people to name the three meals in a day, and they can do it without any problem. But ask them about the 'fourthmeal', and very few of them know what you're talking about. (who are these people?)

Signs are popping up on Taco Bells across the country advertising late night hours where Americans can pop in for a 'Fourthmeal,' a meal the company says comes between dinner and breakfast. They hope it will eventually be as popular as brunch. (Easter fourthmeal for the whole family?)

Health care workers we spoke with were alarmed by Taco Bells 'Fourthmeal' campaign. They say with one-half of adult Americans overweight, and one-third of children overweight, the last thing Americans need is a 'Fourthmeal.'

Registered dietician Monica Penkilo with UT Health Center says a healthy diet consists of three balanced meals a day plus a couple of low calorie snacks. She says if you're eating at 1:00 or 2:00 in the morning, like Taco Bell is promoting, you should try finding a healthier alternative.
"The lowest calorie value meal item I could find was 180 calories, and it was small, spicy chicken taco. Make yourself a small bowl of cereal. That'll carry you through the morning. Have a sandwich. Pop a bag of popcorn. These are some things that would be a lot healthier," says Penkilo. (newsflash)

Rob Poetsch is the Director of Public Relations for Taco Bell. He says the 'Fourthmeal' campaign is simply a way to stand out in the sea of other late night fast food options.

"The 'Fourthmeal' campaign is not encouraging people to eat a literal fourth meal. It is actually branding a meal that people are already eating," says Poetsch.

Only time will tell if Americans will adopt the 'Fourthmeal.' If they do, it may add to their rapidly expanding waist lines.

Dieticians define low calorie snacks as anything less than 150 calories. Only one item on the Taco Bell menu meets that requirement. That's the crunchy beef taco without the cheese. (who eats tacos without cheese?)

For more nutritional information, go to the Know More On 7 section of our website and look for the Taco Bell link.

Lindsay Wilcox/Reporting:


Blogger whipcreamy said...

well, i don't think we here on the east coast will have that problem seeing that our taco bells close at 11. so unless i eat my dinner at 5pm, i will not be having a fourthmeal...oh those texans...always behind on everything.....they think the mayflower landed like yesterday.

10:09:00 AM  
Blogger Liz said...

haha. very true on both fronts. i guess we can't have everything. we know all about the fourthmeal but can't eat it and the texans can eat it but they dont know about it. taco bell, you can make a mean enchirito but logistics might not be your thing.

10:32:00 AM  

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