Monday, July 17, 2006

Oooooooooh, Fajitas

I have VERY important work to do today and a VERY important letter to "Dear Amy" to compose today so I cannot write all the things I would like. I have a lot to say, but it will have to wait.

Instead, I am going to leave today's Taco Bell deep thought with this: What happened to the Taco Bell fajita?

Last night, I went to a Mexican restaurant and had a scrumptous veggie fajita. When contemplating today's short composition, i felt compelled to mention this fajita though didn't want to diss taco bell (perhaps claiming that they could not make a better one than the one i had). then it hit me: taco bell USED to serve fajitas. wow, what happened?

DO you remember, oh, 3 years ago the major campaign Taco Bell had for the new fajitas. There were a number of commercials for the fajita but they all had the same principal: guy or girl, walking down the street without a care in the world, when suddenly they smell something delightful and shortly thereafter they see something delightful: someone eating something delightful: A taco bell fajita! And then the person doing the smelling and looking and not eating says "ooooooooh fajita" and goes straight to taco bell. That commercial was very successful. Everyone I spoke to about the commercial wanted to go get an ooooooooooh fajita. they weren't even "fajitas"--they were "ooooooooooooh fajitas".

ooooooooooooooooooooooh, bring em back!


Blogger anne altman said...

ooooooooooh yes! sizzling hot!

i bet they "didn't take" because the piping hot thing was too cost prohibitive.

taco bell sort of thrives on things that can sit for a long time and then be assembled.

2:12:00 PM  
Blogger Liz said...

for shame!
the crunchwrap comes piping hot. as does everything, come to think of it.
maybe not in nyc. i'll concede that possibility.

2:45:00 PM  
Blogger Peter said...

Did it come with nacho cheese? Anything with nacho cheese should be an instant success. Maybe it needed more deep fried components?

Anne's probably right about it being cost prohibitive, though. Assembling all those ingredients must have been a tremendous drain on man-power.

10:55:00 AM  
Blogger Liz said...

you may be right: perhaps it was the nacho cheese factor that secured the crunchwrap's permanent status on the menu where as the fajita, lacking the nacho flava, did not last despite all the "ooooooooh"s. however, i cannot understand this logic. i always go for shredded cheddar over the nacho cheese.

12:56:00 PM  

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