Thursday, July 05, 2007

New Item: Taquitos

Taco Bell has unveiled a new menu item: The grilled chicken taquito! (also available with steak)

Ashley called me right after she tasted one of these to gush about how good it was. Ash likes taco bell. a lot. but she has never been one to "gush" about taco bell. not even the crunchwrap. well she gushed about the taquitos. i guess that means i'll try it soon with beans. it comes with one of three "sauces": sour cream, gaucamole, or salsa. a new concept. i quite like.


Anonymous Anonymous said...

Taco Bell is now offering its fans a chance to star in their own Taco Bell television commercial for Fourthmeal set to debut worldwide during the MTV Video Music Awards on September 9, 2007. See below or visit for more details...




Irvine, Calif., July 9, 2007 – If you’re looking for 30 seconds of fame but don’t have an agent, a SAG card or live in Hollywood, Taco Bell’s TV Me! might be your ticket to stardom. And all you need is a digital photo and a little creativity.

Taco Bell has partnered with Gizmoz and MTV in search of three virtual consumer actors to star as animated talking characters in a 30-second Taco Bell® television commercial. The ad for Fourthmeal — the late night meal between dinner and breakfast — will debut worldwide during the MTV Video Music Awards (VMAs) on September 9, 2007.

“Our 18 to 24 year old customers are all about creating their own videos and content online, and this consumer-generated ‘avatarsment’ gives us an opportunity to think outside the bun while getting them inside our ads,” said Bob Fulmer, interim Chief Marketing Officer, Taco Bell Corp. “And if starring in a television commercial weren’t enough, who wouldn’t want to debut their 3D animated talking avatar in front of millions of viewers during MTV’s highest rated music awards show, the VMAs.”

Using’s photorealistic avatars, consumers can audition for the Taco Bell TV Me! search by simply uploading a digital photograph. In less than a minute, their 3D lifelike head and personalized body is automatically created. Consumers can use a microphone to record their own voice for their 15-second, lip-synched audition. Auditions will be judged on personality, originality, overall appeal and ability to express oneself.

“Taco Bell, MTV and Gizmoz are at the forefront of leveraging the power of avatars and user-generated content to enhance the brand experience online and in traditional media,” said Eyal Gever, CEO of Gizmoz. “This leading-edge campaign of self expression and story telling gives all consumers, regardless of their technical background, the opportunity to demonstrate their individuality and unique style online and potentially star in a major TV commercial during the MTV VMAs with their Gizmoz avatar.”

“As always, we look to connect with our audience in the ways they consume media that are beyond television,” said Tim Rosta, senior vice president, Integrated Marketing, MTV. “This partnership with Taco Bell and Gizmoz delivers a new twist to our audience’s insatiable appetite for user-generated content, and besides, everyone looks good as an avatar.”

To access complete search rules, see sample Gizmoz 3D animated talking characters and to audition for Taco Bell’s TV Me! promotion, consumers can visit Taco Bell TV Me! participants can also view sample Gizmoz 3D animated talking characters as well as other auditions. After submitting their audition, users can send to a friend or post their Gizmoz on any blog, video site or social networking profile, or rate other auditions.

The TV Me! promotion marks Taco Bell’s first entry into leveraging consumer-generated media advertisements. The promotion will be supported by online banner ads, keyword search buys and with a co-branded spot that will air on MTV leading up to the VMAs. Promotional elements and the final spot are being produced by Draftfcb Irvine. Terms of the marketing support were not disclosed.

Search Rules & Regulations
There is no purchase necessary to audition. Taco Bell is inviting all legal residents of the 50 United States and the District of Columbia (except residents of AL & NE which must be 19 years of age or older), 18 and older as of July 9, 2007, to enter the Taco Bell TV Me! promotion for a chance to be featured in a Fourthmeal commercial. Professional talent, as determined by Sponsor in its sole discretion, are not eligible to audition to participate in the Search. To audition, log on to between July 9, 2007 and July 22, 2007. Limit one audition per person, per household. The persons selected will be notified by telephone on or about July 25, 2007. See rules at for details.

About Taco Bell
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is based in Irvine, California and is the nation’s leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature Quesadillas, Grilled Stuft Burritos, nachos and other specialty items such as the Crunchwrap Supreme®, in addition to a wide variety of Big Bell Value Menu® items. Taco Bell serves more than 36.8 million customers each week in nearly 5,600 restaurants in the U.S. “Think Outside the Bun®” and visit

About Gizmoz
Founded in 2003, Gizmoz offers consumers a new generation of character-based visual expression for use across their digital lives. The Gizmoz service makes it easy to create, customize, animate and share photorealistic 3D talking characters and videos that allow consumers to communicate and express themselves in more realistic and imaginative ways. Gizmoz is funded by Benchmark Capital, Columbia Capital and Jagen, with offices in Menlo Park, CA and Israel. For more information, visit

About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
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1:05:00 PM  
Blogger Ashley said...

Lizard - I have not been online much but I am thrilled to see this report. Where is your video for the Sept. debut though? Also, have you tried the bean taquito yet? I must get back for more chicken taquito. It was lovely. You (I mean we) should get commission for the bean version.

12:43:00 AM  
Blogger Liz said...

get outta here, anonymous with your advertising for taco bell. that is not what this blog is for. only i choose to promote taco bell items. tsk tsk tsk.

ash, i was going to get the bean taquito on saturday and james convinced me that it was a foolish idea - that it would be nothing special with beans and cheese. foolery. i will get on it and tell you about it!

3:15:00 PM  
Blogger anne altman said...

auditions for "digital celebrities?"


also, fourthmeal is for fatties.

3:54:00 PM  

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